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About Us

Core Values

  • Accessibility
  • Friction-Free delivery
  • Affordability
  • Keeping it real for our customers and partners
  • Intelligent approach
  • Fairness

Mission

We see you for who you are; someone that should have safe, affordable, and reliable coverage. We think about you beyond the premium and give you the coverage that you not only need, but deserve as well

Brand Promise

Claro delivers good insurance coverage at a good price with a great experience to limited asset buyers who find it challenging to access insurance without paying a major premium.

How we want customer to feel

How we want customer to feel

Seen

Safe

Taken care of

In the know

  • Claro is: Target not Walmart and Southwest not Spirit (Everyman)
  • Claro is: Expanding the way insurance premiums  are  priced using analytical sophistication (Sage)

Background

Further Archetype background

The Everyman 80%

Humble and approachable, the everyman is all about quality over quantity.  The people who embody these traits are Blake Shelton and Charles Barkley. The everyman is supposed to be universally relatable, but still needs to find a target audience to keep messaging targeted and specific.

The Sage 20%

Google and The Wall Street Journal are examples of sage brands that people turn to for information. Oprah, Marie Forleo, and Freakonomics podcast are characters that also embody such traits.

Their Content & Products

  • Is free of complex concepts
  • Is laced with practicality
  • Taps into their customer’s realism
  • Made for the everyday

Their Voice & Vibe

  • Genuine wholesome
  • Likable practical
  • Humble friendly
  • Welcoming down to earth
  • Good nature humor

Their Content & Products

  • Challenges conventional thinking
  • Is laced with research
  • Taps into their customer’s analytical brain

Their Voice & Vibe

  • Deep humanist
  • Trustworthy wise
  • Decisive analytical
  • Factual researched

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Reliable and affordable insurance for your peace of mind

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